Public Relations Officer
Key Duties and Responsibilities
- Planning, developing and implementing PR strategies
- Liaising with the retained PR Agency on media related issues including development and distribution of press releases and background notes
- Researching, writing and distributing press releases to targeted media Collating and analyzing media coverage
- Writing and editing in-house magazines, supplements/advertorials case studies, speeches, articles and annual reports
- Devising and coordinating photo opportunities
- Organizing events including press conferences, investor briefings, AGMs, press tours and other forums
- Maintaining and updating information on the organization’s website
- Sourcing and managing speaking and sponsorship opportunities
Desired Qualifications, Knowledge and Experience
- University degree in Communications, PR or Journalism
- Strong communication and organizational skills
- Ability to manage multiple projects in a fast-paced, high performing and deadline-driven environment Professional training in Marketing or Public relations
- Over 3 years’ experience in Public Relations and Advertising
Communication and Advertising Officers
Key Duties and Responsibilities
- Coordinate sponsorships and events and promotional activities involving the Bank
- Liaise with service providers to ensure proper preparation and execution of events including brand visibility in such events through branding opportunities
- Identify opportunities, sponsorships, promotions for marketing and sales
- Manage vendor contracts ; exercise diligence in tracking expenses to meet expense/ budget goals Monitor vendor performance by ensuring alignment with market value for services rendered.
- Interface with all Equity Bank teams and offices to optimize event and associated campaign’s effectiveness.
- Manage promotional items for the company.
- Offer support to the branches, departments and subsidiaries in regards to marketing, promotion and communication requirements.
- Liaise with the creative agency to follow up on execution of tasks Ensure timely execution and production of key deliverables.
Desired Qualifications, Knowledge and Experience
- Degree or equivalent in Marketing or a business related field.
- Professional training in Communications, public relations and event management
- Over 3 years relevant experience in marketing or event management in a large media organization or in communication function in an established organization.
- Desired Competencies
- Good negotiation skills
- Excellent communication, organizational and interpersonal skills
- Strong analytical ability
- Able to work well with minimum supervision
- Flexible, ability to identify and resolve problems quickly
- Creative thinker and fast learner, ability to communicate ideas effectively
- Team player
- Computer proficiency
Communication Officers – Media Management & Advertising
Key Duties and Responsibilities
- Identify and pursue unique media buying opportunities and added-value programs via media partnerships
- Advise communications and advertising management on emerging media trends to ensure maximum effectiveness
- Provide support in media planning and media buying processes
- Focal point in the execution of authorized media plans, purchase orders and media payments
- Build annual media plans and make subsequent plan revisions for multiple brands, communication programs and new initiatives
- Provide significant input into all media mix discussions and analysis Analyze results of media efforts and develop measures of success
- Build relationship with media vendors, contractual agreements and other relevant partnerships
A degree in Communications or a business related field
Professional training in Marketing or Public relations
Over 3 years’ experience in media management and advertising
Desired Competencies
Good negotiation skills
Excellent communication skills
Strong analytical ability
Able to work well with minimum supervision Team player with excellent interpersonal skills
Computer proficiency
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